Can’t keep Indians from their gold
In 2011 Indian’s imported a record 969 tons of gold. Imports have more than doubled since 2008.
In India gold is still seen as money and is commonly purchased for savings. According to the All India Gems & Jewellery Trade Federation “In a country like India, there is no scheme for social security, and investment in gold is like social security.”
As the rupee weakens and the country’s current account deficit grows, 80% is attributed to gold imports, the Indian government is trying a number of methods to reduce demand. But try as they might, they can’t seem to keep Indians from their gold.